South Africa’s Purple for Change Movement: Women Unite Against Gender-Based Violence

South Africa is witnessing a powerful wave of solidarity as the #PurpleForChange movement gains momentum nationwide. This trending campaign, led by women’s rights groups and supported by high-profile individuals, is calling on all South Africans to wear purple, change their profile pictures, and participate in a silent protest against gender-based violence (GBV). As the country prepares for the upcoming G20 Social Summit, the movement’s message is louder than ever.

What Is the Purple for Change Movement?

The Purple for Change campaign is a nationwide initiative urging South Africans to take a stand against gender-based violence. The movement encourages people to:

• Wear purple ribbons or clothing
• Change their social media profile pictures to purple
• Participate in a 15-minute silent protest at 12:00 on Friday, 21 November 2025
• Share their support using the hashtag #PurpleForChange

The campaign is not just symbolic—it’s a call to action for lasting change in how society addresses GBV. The movement has gained traction on social media, with thousands of users sharing their support and stories.

Why Is This Movement Trending Now?

The timing of the Purple for Change movement coincides with several key events:

1. The upcoming G20 Social Summit, where issues of violence against women will be discussed.
2. Increased public awareness of GBV cases and the urgent need for intervention.
3. Support from influential figures and civil society organizations.

The movement’s visibility has been amplified by social media, with many users sharing their participation and calling for broader societal change.

How Can You Get Involved?

Getting involved in the Purple for Change movement is simple:

• Wear purple on Friday, 21 November 2025
• Change your social media profile picture to purple
• Join the 15-minute silent protest at 12:00
• Share your support using #PurpleForChange

For more information on how to participate and support the cause, visit MahalaCRM’s Gender Equality Initiatives page.

What’s Next for the Movement?

The Purple for Change movement is expected to remain a trending topic in the coming weeks, especially as the G20 Social Summit approaches. The campaign’s organizers hope to use this momentum to push for policy changes and increased support for survivors of gender-based violence.

For more insights on social movements and their impact, check out MahalaCRM’s Social Movements in South Africa resource.

Conclusion

The Purple for Change movement is more than just a trend—it’s a powerful statement from South Africans demanding an end to gender-based violence. By wearing purple, sharing your support, and participating in the silent protest, you can help amplify the message and contribute to lasting change.

Join the movement, stand with survivors, and let your voice be heard. Together, we can make a difference.